Category Archives for "Sales Lead Generation"
Nothing happens without someone to sell to. Sales Starts with Lead.Sales Lead Generation is the most important activity a salesperson and company must do.
September 28, 2013
Do You Understand that Simplicity is the Business of Selling?
People – your prospects and customers – are quite literally overwhelmed by complexity. The frustrations you’re experiencing selling today is ALL related to complexity. Gatekeepers and Voice Mail keeping you OUT Easily deleted emails Appointments being harder to get and fewer in number Busy Busy Busy – everyone is too busy That’s actually very good […]
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September 22, 2013
What is the Most Effective Sales Messaging?
You’re in the business of persuasion and influencing. When it comes to those topics there is a whole lot of craziness. I just went to Amazon. Did you know there are almost 70,000 books on persuasion and influencing? Not only is that overwhelming But most of it is nonsense. NLP Mirroring Closing techniques Power words […]
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August 9, 2013
Strategy Simplifed Advice from Jack Welch
A couple of guys jumped in their truck and headed to the woods for a good day of hunting. As the truck screeched to a halt on a dusty trail the passenger jumped out. Blam, blam, blam. The sound of his three shots rang out and he said to his friend, “I sure hope something […]
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August 13, 2010
Lead Generation – Whose Job is it Anyway?
With the seemingly relentless demands on Sales Managers to reduce costs while simultaneously increasing sales does outsourcing Lead Generation make sense? Why not simply get our team to generate their own leads? We’re paying salespeople anyway right? Why add the expense of an inside lead generation team or the costs of hiring an lead service? […]
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July 23, 2010
Squidoo as a Prospecting Tool
Sales Lead Generation should be mostly pull instead of push – meaning that you pull people into calling your because of the valuable services, content and expertise you have. That requires visibility – you have to be seen to get noticed. I know blindingly obvious. There are tons of free places to get this visibility […]
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July 13, 2010
Becoming a Thought Leader – EzineArticles
Becoming a though leader for your industry, market and prospects is the fastest way to get more sales. Becoming a sought after expert gets the phone ringing from people that want to buy from you. No other strategy will get you more sales ready leads than establishing your expertise in the minds of your targeted […]
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July 12, 2010
Sales Lead Generation – Right People – Right Message
Sales is not about tricking people. If your product does not have value to those you’re attempting to sell to no lead generation strategy is going to be very effective for you. I can teach you how to deliver the right message to the right people very effectively but if the underlying value is poor […]
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July 12, 2010
The 6 Crucial Components of Lead Generation
Selling in the New Economy of hyper-competition and low demand require effective and robust sales lead generation strategies. Through years of consulting and observation we’ve learned that the six components of effective Sales Lead Generation are: Value – The Cost of Admission The Right People with the Right Message Using the ‘Big Fish/Small Pond’ Principle […]
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July 12, 2010
The 4 Principles Sales Lead Generation for Sales People
Sales prospecting is much more than cold calling. An effective sales lead generation process is built around four principle: Value, Relationships, Actvities and Technology. The 4 Principles of Sales Lead Generation What you sell must have Value for your customers. It must be something they want. Not everyone wants a particular solution or product. You […]
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July 12, 2010
Getting in the Door
In consulting and working with hundreds of sales reps and their companies, we’ve found the number one problem shared by all is getting in to see customers. In almost every meeting and conversation I have with salespeople they tell me “I know I could sell more if I could just get in-front of people. That […]
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