Having enough sales ready leads and quality leads means your B2B prospecting and lead generation is working. Thin pipelines and weak opportunities are t.he result of not having enough people to sell to. Finding new business lead is the lifeblood of companies and salespeople.
People – your prospects and customers – are quite literally overwhelmed by complexity. The frustrations you’re experiencing selling today is ALL related to complexity. Gatekeepers and Voice Mail keeping you OUT Easily deleted emails Appointments being harder to get and fewer in number Busy Busy Busy – everyone is too busy That’s actually very good […]
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You’re in the business of persuasion and influencing. When it comes to those topics there is a whole lot of craziness. I just went to Amazon. Did you know there are almost 70,000 books on persuasion and influencing? Not only is that overwhelming But most of it is nonsense. NLP Mirroring Closing techniques Power words […]
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A couple of guys jumped in their truck and headed to the woods for a good day of hunting. As the truck screeched to a halt on a dusty trail the passenger jumped out. Blam, blam, blam. The sound of his three shots rang out and he said to his friend, “I sure hope something […]
Continue readingBecoming a though leader for your industry, market and prospects is the fastest way to get more sales. Becoming a sought after expert gets the phone ringing from people that want to buy from you. No other strategy will get you more sales ready leads than establishing your expertise in the minds of your targeted […]
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Sales is not about tricking people. If your product does not have value to those you’re attempting to sell to no lead generation strategy is going to be very effective for you. I can teach you how to deliver the right message to the right people very effectively but if the underlying value is poor […]
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Selling in the New Economy of hyper-competition and low demand require effective and robust sales lead generation strategies. Through years of consulting and observation we’ve learned that the six components of effective Sales Lead Generation are: Value – The Cost of Admission The Right People with the Right Message Using the ‘Big Fish/Small Pond’ Principle […]
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Sales prospecting is much more than cold calling. An effective sales lead generation process is built around four principle: Value, Relationships, Actvities and Technology. The 4 Principles of Sales Lead Generation What you sell must have Value for your customers. It must be something they want. Not everyone wants a particular solution or product. You […]
Continue readingIn consulting and working with hundreds of sales reps and their companies, we’ve found the number one problem shared by all is getting in to see customers. In almost every meeting and conversation I have with salespeople they tell me “I know I could sell more if I could just get in-front of people. That […]
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Let’s be honest – the entire business world has changed except for sales . Pick up any book on selling and you’ll see the same advice and tactics taught at the turn of the century – the 19th Century. Companies like National Cash Register, IBM, and Hartford Insurance implemented selling systems for prospecting, cold calling, […]
Continue readingYou can’t sell without having someone to sell to. In a down economy this is especially true. Demand is down, I get it. However Apple just sold $100 MILLION in iPads. So someone is always buying. You just have to find them using effective and intelligent sales prospecting methods. Sales Lead Generation and Sales Prospecting […]
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